Generating 7.4M Views with Phased Creator Strategy

Building Belief Before the Green Flag

When Genesis announced Magma Racing and the GMR 001 hypercar platform, they weren't launching a finished product. They were launching an ambition.

The car won't compete in top-tier endurance racing until 2027. That created a very real challenge. How do you build belief in a racing program years before the first green flag?

Genesis chose to start early. And they chose to do it intentionally.

The Challenge

Rather than relying solely on traditional automotive media, Genesis leveraged AlexMartini's position inside modern car culture. His audience skews toward performance enthusiasts, track drivers, and digitally native automotive fans. The exact demographic that questions credibility first.

That audience needed more than press photography. They needed context.

The Strategy

Through MetaMartini, we structured a multi-phase partnership centered around AlexMartini as the embedded personality translating the program to a motorsports-native audience. This wasn't a one-week activation. It was narrative infrastructure built across the year.

The objective was clear:

Execution

Phase 2: Ecosystem Integration

Le Mans became a strategic credibility anchor. Genesis was not competing yet, but showing up in that environment signals seriousness. MetaMartini positioned AlexMartini inside the Le Mans ecosystem to connect Genesis' performance direction with the world's most prestigious endurance stage.

The storytelling shifted from announcement to integration. Instead of asking audiences to imagine Genesis as a future competitor, we placed the brand within the culture early. That proximity matters in motorsport. Credibility is built slowly, and presence is part of that equation.

This phase reinforced that Magma Racing was not a marketing experiment. It was a long-term commitment.

Phase 3: Immersive Production

The Paul Ricard activation represented the most comprehensive phase of the partnership. Genesis provided immersive access to five new vehicles and early exposure to the GMR 001 platform. MetaMartini designed this as a performance-focused production environment, allowing AlexMartini to create dynamic, on-track storytelling rather than static coverage.

This is where the narrative shifted from explanation to emotion. The audience response reflected that.

Why This Model Worked

Genesis approached motorsport entry as a cultural expansion, not a press moment.

MetaMartini approached the partnership as phased narrative development, not event coverage.

AlexMartini functioned as the connective tissue, translating corporate ambition into enthusiast language and placing Genesis inside conversations that matter to performance-driven audiences.

By the time the GMR 001 hits the grid in 2027, millions of enthusiasts will not be seeing it for the first time. They will feel like they've been part of the journey.

That reduces friction.
It strengthens sponsor confidence.
It builds anticipation before results exist.

That's the real ROI.

7.4 million views is a metric. Belief built two years early is strategy.

For Brands Considering Motorsport or Category Expansion

If your brand is entering a new performance segment, launching a racing program, or repositioning itself within enthusiast culture, timing matters.

Starting early matters. Structured storytelling matters.

Through MetaMartini, we build phased creator partnerships that combine education, immersive production, and measurable distribution. AlexMartini executes on the ground. The agency ensures the narrative compounds over time.

If your brand needs more than an announcement, if you need belief before the green flag drops, reach out and let's build the runway together.