Driving 195% More RFQs on 47% Less Marketing Spend
Sharpe Products is a traditional tube and pipe bending manufacturer based in New Berlin, Wisconsin. Founded in 1990, Sharpe specializes in custom pipe and tube bending, laser cutting, end forming, and related fabrication for industrial and commercial applications. They also offer a robust line of architectural and commercial-grade handrail fittings and components, including metal handrail brackets, caps and disks, connectors, flanges, newel caps, and spheres.
When Sharpe Products started working with MetaMartini in 2024, they brought us onboard to create content and manage their social media pages.
Within two months, the engagement grew into something much larger.
195%
More RFQs on 47% less marketing spend
Sharpe Products, 2025 vs 2023
The challenge
After two months and a few staff changes on Sharpe's side, the demand grew from social support to a broad spectrum approach to marketing. The department had budget, active channels, and work in motion. It needed leadership.
For nearly two years, MetaMartini filled the void of their interim CMO.
The work
We worked hand in hand with Sharpe's teams to lead weekly reviews of KPIs, create content, and optimize their traditional print advertising opportunities.
We also spent a large amount of time evaluating all of their marketing spend. The goal was direct. Ensure every advertising channel had a clear return channel that drove meaningful results for the business. Channels that produced results could earn more spend. Channels that could not were reduced or removed.
That evaluation reduced the operating expenses of the marketing department by about 60% year over year.
From there, we began implementing paid initiatives in both Meta and Google. By focusing on industry terms, top of funnel awareness, and niche targeting, we were able to lift Sharpe's site visits.
The results
Total marketing spend decreased 47%, from $272,285.91 to $143,585.87. RFQs increased 195%, from 788 to 2,325. Sharpe generated nearly three times the quote requests while spending roughly half as much.
From 2023 to 2025:
RFQs in 2025
Up from 788 in 2023More RFQs
2025 vs 2023Less Total Marketing Spend
From $272K to $144KLower Operating Expenses
Marketing Dept, Year over YearWhy it worked
An RFQ is the strongest signal a manufacturer can get from its marketing. It is a buyer asking for pricing on real work.
Nearly two years of weekly KPI reviews meant Sharpe's leadership could see what each channel produced while there was still time to act on it. The spend that stayed in the budget stayed because it performed.
For Sharpe Products, MetaMartini rebuilt the marketing function to spend less and produce more RFQs.
Looking for this type of work?
Fractional marketing leadership gives a manufacturer the weekly KPI rhythm, channel evaluation, and paid media management of a CMO without the full-time hire.
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