Resources

Marketing Insights and Guides

The thinking behind the work. Guides, articles, and playbooks on marketing strategy, leadership, and growth, drawn from what we do for the brands we partner with.

MetaMartini marketing leadership presenting strategy to a room of business owners

Guide5 min read

What Is a Fractional CMO? (And When You Need One)

A fractional CMO gives you senior marketing leadership on a part-time basis. Here is what one does, when to hire one, what it costs, and how it compares to building in-house.

Guide6 min read

How to Get Your Brand to Show Up in AI Search

AI search runs on the web you already have. To get cited by ChatGPT, Perplexity, and Google's AI Overviews, you need SEO and GEO working together. Here is how the two build on one foundation.

Article8 min read

What the March 2026 Core Update Taught Us About Programmatic SEO

After the March 2026 core update cut nearly 25% of MartiniWorks organic traffic, we gated empty programmatic pages, published first-party content, and rebuilt internal links. Here is what recovered.

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