We plan photography, video, and creator partnerships around your business goals. Clear deliverables, agreed on before we arrive, so the content keeps working after the trailers are loaded.
Plan Your Event CoverageYou invest in events because being there matters. It's where customers meet your team, see your products in action, and get a feel for the people behind your brand. We help those connections last through photography, video, and creator partnerships that bring the experience to a wider audience.
Whether you're exhibiting at SEMA or PRI, supporting a team at the Ultimate Callout Challenge or racing in a prestigious event like the Rolex 24 Hours of Daytona, the content you bring home should keep working after the trailers are loaded.
At MetaMartini, we plan event media coverage around your business goals, with clear deliverables agreed on before we arrive. You know what we're capturing, when you'll receive it, and how it fits into your marketing.
A trade show puts months of work in front of your industry in just a few days. We help automotive brands document product launches, booth activity, and the conversations that explain why their products matter. Trade show photography, product walkthroughs, interviews, and video coverage give your team content for dealer follow-up, social media, and future campaigns.
At events like Scheid Diesel Extravaganza (SDX) and the Ultimate Callout Challenge (UCC), the story runs from the pits to the track. We plan coverage around your vehicles, team, and sponsors, capturing the preparation and people alongside the action. The result is content that helps fans understand what your brand contributes to the sport.
Good coverage starts with a conversation about what you need the event to accomplish. That might mean introducing a product, supporting a sponsor, or giving your marketing team fresh material for the next campaign.
Before the event, we put the scope in writing. Together, we confirm:
That plan guides our shot list and schedule. On site, we coordinate with your team and adapt when the schedule changes, keeping the agreed priorities in view. Afterward, we organize and deliver the finished assets so your team can put them to work.
Your coverage can include:
We'll recommend the mix that fits your goals, budget, and event schedule. Content quantities and turnaround times are defined for your project.
Show floor feature from the SEMA booth with Power Service.
Day-one recap reel from the AMSOIL booth build.
Trade show walkaround of a feature build on the stand.
Creator point of view from the show floor in Japan.
On-track action from a GT race weekend.
The right creator helps people understand why your brand belongs at an event. Through MetaMartini, event coverage can include partnerships with our creators Alex.Martini and Dusti_LBZ, bringing an enthusiast's perspective to product features, interviews, and the experience on the ground.
Alex.Martini brings an established voice in automotive and motorsports storytelling, with partnerships spanning Cavallino Classic, Genesis Magma Racing, and Mazda Motorsports. His approach connects the technical side of a brand with the questions enthusiasts actually ask.
Dusti_LBZ brings hands-on experience with trucks, diesel performance, and the aftermarket. His approachable, practical style is a natural fit for build features, product explanations, and conversations with the people making things happen at the track.
We plan creator involvement alongside the production scope. That includes who appears, what gets produced, where it will be posted, and how your brand can reuse it. Availability and audience fit guide the recommendation.
Our partnership with Alex.Martini brought Cavallino Classic to more than 400,000 people through short-form video. The coverage plan included five primary short-form pieces, two curated photo sets, and an advertisement for future promotion, giving the event assets to use beyond the weekend.
Read the Cavallino Classic case study
We structured a creator partnership across the New York Auto Show, Le Mans, and a Paul Ricard activation. Across the three activations, 23 content pieces generated 7.4 million views, connecting individual event moments to a continuing story about the racing program.
Read the Genesis Magma Racing case study
Our year-long partnership with Mazda Motorsports follows Alex.Martini's journey into grassroots racing. Racing schools, event coverage, and educational content give audiences a closer look at how they can get involved, with each experience contributing to the broader story.
Read the Mazda Motorsports case study
MetaMartini has become part of our team at WP Developments, and that connection goes well beyond media coverage. They've embraced our team and our industry with the utmost respect and professionalism, and their values align with ours. We truly feel they have our best interests at heart and take pride in what we're building together.
Justin Patterson, President/CEO WP Developments Inc.
Yes. We can build coverage around your booth, product launch, race team, or sponsorship. We'll confirm the schedule and access needed to capture your priorities.
Selected photos, clips, and social content can be included for delivery during the event. We agree on the quantities, turnaround, and approval process beforehand so the production plan supports those deadlines.
Yes. Photography and video coverage can stand on their own. We can add Alex.Martini or Dusti_LBZ when a creator partnership fits your audience and goals.
Pricing depends on coverage days, crew needs, travel, editing, and creator involvement. Share your event details and priorities, and we'll put together a defined scope with the deliverables and investment outlined.
Based in Appleton, Wisconsin, MetaMartini helps automotive brands turn time at events into content they can keep using. Send us your event, dates, and what you'd like to accomplish. We'll help you build a coverage plan that makes sense for your team.
Plan Your Event CoverageWe're a marketing agency in Appleton, Wisconsin. We build marketing systems that compound.
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